In the never stopping digital world, where the competition is fierce, companies can’t afford to be invisible anymore. SEO and paid ads are extremely important but direct traffic is one of the most powerful brand indicators. That one’s a little bit more thoughtful; it’s the sign you want to see — people actively trying to find you. Developing a strong, consistent brand identity is the key to increase the amount of this type of high quality traffic. A well defined brand not only helps earn trust, but also brings customers back and encourages them to share good words about your brand. Now let’s dive deeply into how a successful brand identity can really reel in more direct website traffic sustainably.

1. Establish a Clear and Memorable Brand Message

Your business’s voice — i.e. your brand message — should be consistent, clear and emotional. People remember you when they understand exactly what you stand for. A strong brand message helps a customer remember your name when they need your product or they need your service and they will try to type your URL directly. By maintaining this clarity your brand stays front and center, in a crowded digital space.

2. Design a Visually Cohesive Brand Experience

Brand recall is heavily dependent on visual consistency. When looking at your logo, website design, color palette and typography, a recognizable identity overall should be struck. If a user encounters these elements across platforms, instantly they associate them with your brand. Finding a familiar name familiarizes users which in turn builds trust and allows users to bypass search engine results and head directly to your website, strengthening your direct traffic reporting within Google Analytics.

3. Leverage Branded Content Across Channels

Branded content that stays consistent from social media, email campaigns and offline materials brands a seamless identity. Share your stories, have tips and updates that suit your brand’s tone and value. As such, as users start getting used to interacting with this content, they’re more likely to actually visit your website directly instead. With branded content not only do you forge emotional connections but you build new habits around visiting your site on your own.

4. Cultivate Brand Loyalty Through User Experience

By pairing a frictionless user experience with a strong brand identity, our clients expect great things from their platforms. Your website should be fast, intuitive, responsive. The more engaging your brand is for users, the more likely they will remember your brand and return, without having to remember. Direct traffic is a big specifier driven by loyalty and can convert one time visitors into their loyal army if the UX is flawless and your branding is solid enough.

5. Amplify Your Brand through Word-of-Mouth and Advocacy

Make customers happy enough to become brand advocates. A strong brand identity means it’s going to be easy for others to talk about your business. If your branding is clear and it resonates, people have something to remember, something to share. To get new users directly, remember that word of mouth (and through social media and online communities) can go a very long way with a new user when he/she has heard of a business from a trusted source.

Conclusion 

If you have a brand that speaks clearly, looks consistent and delivers on its promises then you are driving more direct traffic. In today’s world where the noise is digital, your brand identity is your beacon and cajoles the right crowd to your digital doorstep. By establishing a powerful, unified brand experience, you not only get people's eyes, but you get their attention and the resulting user loyalty which gets people coming back ... and, again and again. If you strengthen your identity, you’ll strengthen your traffic, pure, valuable and ready to convert.